Cassidy: Welcome, Tenecia! Please give our readers an introduction of yourself and a little about your book and your business.
Tenecia: Hi! I am Tenecia Nicole, and I am the author of Her Imprint: Lessons in Love, Relationships and Womanhood as Taught by my Mother. I am also the Host of Beyond the Bookshelf and the Founder of Black Women Publish, LLC.
Cassidy: There is a story behind your debut book, Her Imprint. What was the driving force? And what inspired you to pursue entrepreneurship?
Tenecia: After my Mother passed away from Triple Negative Breast Cancer, I decided to write through my pain, and I wrote about the lessons I learned from her.
I didn’t start out pursuing entrepreneurship, but I ended up leaning toward it after a conversation I had with my Dad.
Cassidy: I believe that was a beautiful tribute to her. It takes strength to encourage others during your own grief.
You mentioned writing about the lessons your Mother taught you. Is there a message or lesson in your book you want readers to grasp?
Tenecia: Cherish the moments you have with your Mother and learn as much as you can while she’s here.
Cassidy: Those words of wisdom are so true and should not be taken lightly.
Would you mind sharing a highlight from your book with our readers?
Tenecia: There is a section at the end of the book where I share my Mom’s journey through cancer in her own words. My Mom liked to post about her journey on Facebook and I decided to include her words after I finished writing my part of the book.
Cassidy: Tell me a bit about your experience as you wrote the book, or rather as much as you feel comfortable sharing.
Tenecia: The book was really difficult for me to write because I had to relive each moment. Normally, writing some of the lighter moments would have been easier for me, but since I wrote about all the moments (the light ones as well as the dark ones), after my Mom passed it was hard.
Cassidy: I can only imagine. I had similar experiences while writing about my Dad after he passed.
For other artists who may be struggling to complete their book for any number of reasons, do you have advice for them?
Tenecia: I didn’t experience writer’s block, but the advice I would give to other writers is to allow God to lead you, and write down everything that comes to mind. You may or may not use everything you wrote in the book, but you may take a part of something (you wrote), and put it with something else (that you’ve already written).
For example, there were parts of my book that came to me quickly, but there were parts of the book that took more time for me to write. I wrote what came to mind and stepped away from it and then I came back to it, when God gave me more words (and more insight into how to weave the words together).
Cassidy: Agreed. Relying on God’s Words and leadings are always the best. *smiles*
Writing your novel and maintaining your businesses has to take a large amount of planning and organization. I’m sure there are upsides to it as well.
How would you describe your journey in entrepreneurship, the good and bad of it?
Tenecia: The best part about entrepreneurship is being able to work at my own pace. The worst part is the lack of steady income.
Cassidy: What advice would you give to entrepreneurs struggling to balance their life and business?
Tenecia: I believe you have to learn how to prioritize. Something that’s important today may not be as important tomorrow so I believe you have to learn how to prioritize the things (and the people) that are important to you on that particular day.
Cassidy: Prioritization is extremely important in business.
Marketing is something many authors and business owners must decide how to prioritize. What marketing techniques have you used to sell your book and services and which ones have been most successful?
Tenecia: I’ve used storytelling, social media and the Her Imprint website to sell my book. I used them in tangent, and it worked well.
Cassidy: Now that you’ve built momentum, where do you see your business in 3 years?
Tenecia: I see myself teaching authors how to create their own podcasts and market their books online. I see Beyond the Bookshelf turning into an author syndicate and Her Imprint moving beyond the book and morphing into a Foundation (in honor of my Mom).
Cassidy: Thank you for taking the time to share your insights! Please let readers know your social media and business contact information. We would like to support you and encourage others to do the same.
Tenecia: Thank you! Here is my social media and website information. If any readers have questions, I am happy to answer them if I can. *smiles*
Her Imprint Website: www.herimprint.co
Black Women Publish Website: www.blackwomenpublish.co